About Kern

WHO WE ARE

Kern is India's leading user research, usability, and innovation company. Kern helps companies understand what it understands the best, the Indian user!

Kern was started in 2004 when its founders felt that most products and services are designed in the west for the western user and do not map with the mental model of the Indian user. They felt there was a strong need for companies to understand the Indian user and design for this unique entity.

Kern has experience of several industry domains including telecom, healthcare, consumer electronics, Internet devices, aviation, financial services, gaming, and manufacturing.

Today, Kern boasts of an impressive client list and diverse project experience. This has helped Kern build up a huge knowledge base. So, when you work with us, you work with some of the most experienced experts in the field of usability and user research.

WHAT WE OFFER

Kern offers world-class usability testing lab facilities and ethnographic kits for high quality research output. Portable usability labs are a specialty of the team at Kern.

Kern has multiple years of experience in conducting usability tests and ethnographic studies across India. It has a state-of-the-art usability lab in Hyderabad with observation room, PIP video-audio recording and live streaming facility.

The team at Kern specializes in 'guerilla usability testing' techniques, where a complete usability testing setup can be put up at any location in the remotest of Indian villages, thus giving your company access to the most inaccessible Indian users. Kern can run research anywhere in India!

Kern has expertise managing global research projects. Kern is a member of International Usability Partners (IUP), an alliance of leading usability companies across the globe. Research facilities are conveniently located in many cities across the globe.

HOW WE WORK

Kern works with globally accepted research techniques and gives them a unique local twist, making them most effective for the Indian scenario.

Kern takes care of all planning and field arrangements for any kind of research project. We work closely with clients and partners to design a tailor-made research or localize a research for Indian scenario, systematically carry out the research, and analyze the findings to give insights and design directions for better products and services.

A good research largely depends on getting the right participants. We find participants who fit not just the goal but also the spirit of the research. Kern uses stringent recruiting and screening processes to ensure excellent results!

Kern does not provide cookie cutter usability reports! Kern customizes its analysis and reporting as per client problems. Kern provides reports with a discerning mix of quantitative and qualitative analyses.

Kern always provide design recommendations for usability issues. More importantly, Kern gives you a complete cultural understanding of the 'whys' behind the research findings. Kern is also well equipped to use video ethnography for documenting in-situ user behavior and provides high-quality photo and video deliverables.