WHO WE ARE
Kern is India's leading user research, usability, and innovation company. Kern helps companies understand what it understands the best, the Indian user!
Kern was started in 2004 when its founders felt that most products and services are designed in the west for the western user and do not map with the mental model of the Indian user. They felt there was a strong need for companies to understand the Indian user and design for this unique entity.
Kern has experience of several industry domains including telecom, healthcare, consumer electronics, Internet devices, aviation, financial services, gaming, and manufacturing.
Today, Kern boasts of an impressive client list and diverse project experience. This has helped Kern build up a huge knowledge base. So, when you work with us, you work with some of the most experienced experts in the field of usability and user research.
WHAT WE OFFER
Kern offers world-class usability testing lab facilities and ethnographic kits for high quality research output. Portable usability labs are a specialty of the team at Kern.
Kern has multiple years of experience in conducting usability tests and ethnographic studies across India. It has a state-of-the-art usability lab in Hyderabad with observation room, PIP video-audio recording and live streaming facility.
The team at Kern specializes in 'guerilla usability testing' techniques, where a complete usability testing setup can be put up at any location in the remotest of Indian villages, thus giving your company access to the most inaccessible Indian users. Kern can run research anywhere in India!
Kern has expertise managing global research projects. Kern is a member of International Usability Partners (IUP), an alliance of leading usability companies across the globe. Research facilities are conveniently located in many cities across the globe.
HOW WE WORK
Kern works with globally accepted research techniques and gives them a unique local twist, making them most effective for the Indian scenario.